Touchpoint Sequencing Logic

Touchpoint Sequencing Logic

When Your Workflow Logic Prioritizes Completion Over Connection: A Trade-Off Analysis

Every sequence designer I've met has a moment. Staring at a sequence map. Something feels off. The numbers look good—open rates, click-throughs, conve...

Touchpoint Sequencing Logic

When Your Touchpoint Logic Contradicts Your Customer's Natural Rhythm

You set up the perfect sequence. Day 1: welcome email. Day 3: value drip. Day 7: case study. Day 10: offer. basic, logical, even elegant. But your ope...